News Corp Longevity
In fact, it is remarkable how Murdoch managed to carry News Corp business on for so long without showing any signs of the inevitable death of his media empire.
Rupert Murdoch is painfully aware that he is losing his business to internet streaming. However, he figured out a rather clever strategy to mitigate these losses and keep his company afloat for foreseeable future.
To keep the remaining elderly loyal to Foxtel and News Corp he pushes for a message that ponders to the interests and worldviews of the older people exclusively. It mixes nostalgia with ever increasingly conservative message of how things were better in the past.
That produces an echo chamber where old people's views are amplified by pliant media that in turn make their views even more radical and that in turn makes News Corp message even more radical and out of touch with the rest of the society.
To be fair internet has equally radial message as it is also an echo chamber, but of the younger people's views.
Why That is Detrimental to Society
This radical pondering to older people views by Foxtel eventually made them very close minded and oblivious to issues the rest of the society faces.
Because old people are oblivious of their problems, young people are increasingly cynical and disillusioned with the society as a whole. That creates rift between old and young who are by now unable to even understand each other.
Politicians Overestimate Murdoch
Worst of all though is the fact that politicians rely on traditional media for their understanding of society. Politicians tend to believe that Murdoch press if nor represents the society, than at least shapes it in many ways.
Reality is that Murdoch only has sway over older people at best. His constituency ever shrinks. Thus, relying on what News Corp says makes them govern only in the interests of older people.
Because of that younger people lose interest in politics and get disillusioned with society and government. In the long run this will jeopardize the very foundations of society.
Final Words of Warning
Disillusioned youth will rally behind any radical movement that will manage to appeal to their interests and world views. Unless politicians will figure out how to listen to young people, we will have another Nazism and Fascism on our hands.
After all, if government ignored their needs for so long, why should young people even listen to any opponent of their agenda. Disillusioned youth will be willing to implement changes that benefit them even if they are opposed by the rest of the society.
No comments:
Post a Comment