Whether you agree with him or not, Trump is smart. He told people what they wanted to hear, promised things people wanted and won. People wanted more jobs and less employment competition from immigrants, Trump promised all that. It does not matter if left accuse him of populism and racism, guilt does not work on independents. He did not do much of what he promised in office that is why he did not won re-election.
Hillary did not promise anything at all. People asked for student debt relief. Bern who promised that almost clinched the nomination. He should have been at least VP candidate with his results. Yet Hillary ignored him and the people. Picked some other guy for personal loyalty to her and gave some vague promises that something may be done with student debt without numbers and clarity.
Other Republicans and right wingers cannot beat Trump or match his ability to appeal to people. DeSantis and even a number of politicians in Australia tried to imitate Trump's appeal but achieved nothing. After all people do not vote for the actual pro-business conservative right wing.
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