Common story about bows and guns goes as follows: in ancient times people used bows and swords, then guns were invented and we switched to a newer better weapon, case closed. Actual story is more nuanced. When guns first appeared, archers did not like them at all and did not switch. In limited capacity bows continued to be used even into 19th century: Russia employed Kalmyk arches in its army but did not train native soldiers in archery. Yet guns did prevail in the end. So, what did actually happen, is gun really better than bow or is it something else.
Bow
To begin with, let's look at the bow. It looks like a very simple weapon with just two parts, plus ammunition. What tricks could this thing possibly hide? Here appearance is misleading as bow is not as simple as it looks. The trick is in bowstring, in its tightness to be precise. How tight the bow string should be?
Here there are two mutually exclusive answers. On one had bowstring should be just tight enough so that a person could easily pull it. What will be the point of bow with a bowstring that is too tight for a person to use it? Simple enough? Not so much actually. A bowstring that is too lax will not be able to propel the arrow with significant enough force to actually penetrate the body of an enemy, much less their armour.
What is the solution then: make bow string as tight as possible so that it will pack a serious enough punch and actually kill its target? However again a bowstring this tight and strong will be hard to pull even for the strongest of men, making such bow near unusable. Catch 22 situation.
The problem with the bow is the fact that strength and speed with which bow can propel an arrow is determined by the tightness of the bow string. Make it flexible enough for every person to use and you will get a pea shooter that will not kill anyone. Move in the opposite the direction and make it tight enough to pack serious punch and hardly anyone could use it. What is the solution to such a strange and unobvious at first glance dilemma?
During Middle Ages the best arches were people who grew up using bows. Mongols used their bows for hunting and every Mongol learned how to use is since early ages and used it continuously. Years of constant practice made them accustomed to powerful recoils of their bows and by adulthood they could use a very powerful bows with little effort. Abovementioned Kalmyk archers used both Mongolian bows and tactics and were descendants of Mongols too, it was good enough to survive into 19th century.
Across the continent, in distant Wales, Welsh/English Longbowman did fundamentally same thing as Mongols. There is huge difference in materials, size and construction methods between Welsh Longbow and Mongol Composite bow, but one thing both have in common is the fact that in order to master it, one has to start training at early age, and it takes years to master it. Welsh stated training at age of 7 in order to be able to fight as longbowman by the age of maturity.
That was is, English and Mongols had good arches with superior bows, who could and did make history. Meanwhile everyone else plainly sucked at using bows and their archers were irrelevant as they could not kill anything with their smaller weaker but easier to use bows.
Even for English and Mongols however not all was sunshine and roses. Long training and complex secrets behind making bows made longbowmen impossible to replace. Should the battle go bad and archers will be decimated by the enemy, commanders could not just recruit more man and train them to use bows. They had to wait decade or two until new generation of archers will come of age. If you ever wondered why 100 Years' War would occasionally be interrupted for couple of decades only to resume later, now you know. Too many archers died and English took a pause waiting for their replacements to come of age. To call this not ideal from military perspective would be an understatement.
To make matters worse, their rarity and exclusivity gave archers significant leverage over King. King needed them and could not easily replace them. Archers used this fact to extract various privileges from the crown. In Medieval England, privileges of yeomen (legal term for longbowman) were second only to knights and by extension lords (read more of it here), they were a special caste, rarer and more important than pandas nowadays. But there was nothing kings could do about it, or is it?

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