Ukraine Should Improve its Propaganda and Claim 'Ukraine's Victory is Inevitable'

 

Recently I read a lot of twitter posts about war in Ukraine. Most of them are by Russian trolls, but there were some Ukrainian too. Russia certainly has advantage in number of trolls that push its narrative under various guises, here like on the battlefield Ukraine cannot match Russian numbers. However, while on battlefield Ukraine could win due to better training and equipment, when it comes to propaganda, Ukrainian one is lagging behind Russian.

To reverse the situation Ukraine needs to improve its quality and character of its message. Ukraine heavily relies on high moral ground. That was good for the beginning of the war. Back them it was important to establish that Ukraine fights for a good cause and supporting it is a right thing to do. That worked well and the world has rallied behind Ukraine.

However, time has passed, war is almost in its 4th year and thinking started to evolve from right vs wrong, to more real politic of who is going to win and does Ukraine have a real chance of winning or not. After initial fervor, some more cynical and practical Europeans and especially Americans now think that if Ukraine is going to lose anyway, then why drag out time and delay the inevitable.

Russian propaganda cleverly adopted towards this mentality and now regularly portrays Russian victory as inevitable. Meanwhile Ukrainian propaganda fails to do the same, still sticking to the narrative they adopted in the beginning of the conflict.

Sure, Ukrainian propaganda portrays Russian military as reprehensible and dysfunctional, but it always falls short of claiming the same bold statement as Russian one. Never once Ukrainian propaganda claimed that Ukrainian victory is inevitable and there is nothing Russian military can do to change this foregone outcome.

Sure, that might sound like a stretch, but there are good arguments to actually back this bold statement. Ukrainian soldiers are much better trained and equipped. Because of that one Ukrainian soldier can easily take down 5 to 10 Russian ones. Casualty rate proves this assessment. Thus, if war continues it is Russia that will run out of soldiers far before Ukraine, making Ukraine's victory indeed inevitable.

Ukraine can further back this claim with news reports that Russia issues its troops rusty and non-functioning guns without ammunition. Guns that do not shoot, do not win wars no matter the numeric advantage. Furthermore, Ukraine should point out that Russian troops do not know how to hold guns or fire them. Russian military lost 1 500 000 soldiers but claims they are 'wining' against the military that lost only 200 000. All that makes Russian victory an impossible frivolous fantasy of Kremlin that should not be taken seriously. To sum all that it's pretty clear that continued war will certainly result in guaranteed Russian defeat and Putin should stop wasting lives of Russian soldiers and withdraw.

Current Ukrainian propaganda does not suit the prolonged war Ukraine currently fighting and should be changed to better affect the global moods. Ukraine should start portraying Ukrainian victory and Russian defeat as inevitable and forgone conclusion.